How to overcome barriers of WIFI popularity two problems
Text/heart of the rock
Recently, the growing wireless city construction, China Telecom also announced with great fanfare to push "C+W" phones and will in 21 cities across the country to build WIFI hotspots. This wireless LAN WIFI technology, has been popular in Europe and other countries, in China we only from Starbucks, KFC, and other public places to enjoy free WIFI Internet access service, or your own at home using a wireless router to build wireless local area network.
WIFI in the popularization of China's delay of the two main reasons: first, the competitive relationship with WAPI; second, China's major carriers to lower ARPU-value concerns WIFI VOIP phone. On this, I believe that WIFI-building should be Government-led, private operator intervention, because this can solve the above two problems.
Local Government to protect the WIFI
Because WIFI standard has been leading Intel and other foreign enterprises, ZTE and Huawei of China have the capacity of the plant, but there is still no right to speak in standard and therefore can extends towards the Terminal. And WIFI is also considered to have a security issue, so 2004 launch independent Chinese standard WAPI, but did not to adopt international standards recognized by the organization. Over the years, the Ministry of information industry are with WIFI enabled mobile phones is strictly prohibited in the mainland market.
Although national policies on the wireless LAN standard did not let go, but wireless city construction around the country in support of the local Government has was launched with great fanfare. Besides Beijing, Shanghai, Tianjin, Guangzhou, Hangzhou, Shenzhen, Wuhan, changde city have established a "wireless city" outside of the plan and has been put into practice, there are many cities have similar construction "wireless city" program, mainly concentrated in the Central Bohai Sea economic circle, in these cities in Yangtze River Delta, Pearl River Delta region, the economy developed, coastal tourist city of central city, emerging city.
Among them, Shenzhou communication has joint private telecom operator China high-tech economy in changde city of changde WIFI MESH Wireless metropolitan area network testing, and China's Shenzhou communications also plans to invest $ 10 billion to a number of key cities in the Mainland into a "wireless city".
From here, we see how the private operators in cooperation with the Government of, good addresses WIFI standards challenges, wireless city is under the local Government to protect fast construction and put into application.
Private telecom operators more flexibility
WIFI wireless Internet and VOIP phone is the most important application, current VOIP phones now mainly by QQ, MSN, instant messaging software, by means of a PC to PC, then there is the Skype VOIP Terminal. Cheap VOIP call costs, bound to the current survival of new Unicom and China Mobile, China Telecom voice calls income challenges, which is also three major operators on the main reason for this caution has added.
Therefore, if you wait for the construction of three large State-owned carrier to WIFI networks, this exception seems to be a long process. Entry of private capital can be a good solution to this problem, but the key is how to coordinate competition and the three operators, and how to make reasonable profit model.
Still construction changde WIFI MESH Wireless metropolitan area network of China's Shenzhou communication as an example, he would take application development the Government, as well as value-added business in a manner to solve the problem. Development of private enterprise wireless LAN should be "Government" and "business user" mainly in two areas, and develop personal user supplement, which can be effective to avoid competition with other operators, can easily optimize profit model.
Because wireless city construction was built with local government, so it can be involved in the wireless e-Government, intelligent transportation, emergency communication facilities, fire rescue, Government information public, and so on; in addition, are vigorously developing the logistics transport enterprise wireless scanning terminals, manufacturing plant of wireless local area network communication and data transfer, the campus building.
In addition, should increase the value-added business of development and cooperation, and SP, CP to establish good relations, promote music downloads, games, instant messaging, and get profit, thereby reducing the charges to individual users, this will be conducive to the development of an individual user.
In short, the escort of local government, private telecom operator intervention approach would facilitate the rapid popularization of WIFI, which we very much look forward to.
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